When people choose between two high-value items, their decisions tend to be fast and accurate, a new study showed—exactly the opposite of what many scientists expected.
Researchers have long thought that people are less sensitive to changes in value as the overall value of an item increases.
For example, it seems like it should be more difficult to tell the difference between a $50,000 car and a $55,000 car than between a $5,000 car and $10,000 car. Even though the difference in value is the same, the fraction of the total value is much smaller in the higher priced car, supposedly making it harder to notice.
Read more of the original article from MedicalXpress
