A new study shows that men only have to believe they’ve bested another man in competition to get raised testosterone levels and an inflated sense of their own value as a sexual prospect.
Scientists found that this hormonal and psychological shift made men more inclined to approach new potential partners.
The research team measured hormone levels, as well as self-perceived attractiveness and confidence in approaching women, in 38 men in their twenties before and after competing in head-to-head battles on rowing machines.
Unbeknownst to participants, the competitions in the study were rigged to randomly declare the winner, regardless of who was the stronger rower.
Read more of the original article from MedicalXpress
