From shoes to clothes, vinyl records and the latest smartphone, humans have a seemingly insatiable desire for the latest products.
Now, researchers have used computer models to try and explain why we constantly crave more and more material things – even when they make us feel miserable.
According to the findings, we pursue more rewards when we become ‘habituated’ to a higher standard of living and compare ourselves to various standards.
Read more of the original article from DailyMail
