The Food and Drug Administration is expected to announce plans to order Juul Labs Inc., the largest e-cigarette manufacturer, to take their products off the U.S. market as early as Wednesday, according to The Wall Street Journal.
“This clearly comes as a surprise to the market … we would expect that Juul would appeal the decision, and remain on the market through that process, which would likely take a year or more,” Cowen analyst Vivien Azer told Reuters.
The order would follow nearly two years since the FDA began its review of data from Juul as it sought authorization for its products to remain on the market, per the WSJ.
