Electronic cigarettes have been branded ‘harmful’ by the head of the World Health Organisation (WHO) as he warned their use should be better regulated to protect children and teenagers.
The global health body has recommended that governments bring in measures to stop non-smokers from starting to use e-cigarettes, saying such products are often marketed to young people using an array of different flavours which can ‘hook children on nicotine’.
Better regulation could help prevent ‘renormalising smoking behaviour’ and protect future generations, the WHO said.
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