Ban on junk food ads before the 9pm watershed could stop 160,000 children becoming overweight or obese, study claims

The UK government’s ban on junk food ads before the 9pm watershed will stop 160,000 children becoming overweight or obese, according to experts.

Children would avoid eating about nine calories a day on average, which would reduce childhood obesity figures by nearly 5 per cent, they claim.

Researchers used data on children’s exposure to ads for food and beverages high in fat, sugar and salt (HFSS) between 5:30am and 9pm.

Read more of the original article from DailyMail

SHARE