The UK government’s ban on junk food ads before the 9pm watershed will stop 160,000 children becoming overweight or obese, according to experts.
Children would avoid eating about nine calories a day on average, which would reduce childhood obesity figures by nearly 5 per cent, they claim.
Researchers used data on children’s exposure to ads for food and beverages high in fat, sugar and salt (HFSS) between 5:30am and 9pm.
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