Coke or Pepsi? Why your answer could spell doom or success for your relationship, claim scientists

It might not seem like a big deal if you like Coke while your partner likes Pepsi – but a new study suggests preferring different brands can affect how happy you are in your relationship.

Indeed, researchers have gone as far as to suggest your ‘brand compatibility’ as a couple is more important than shared interests or personality traits.

‘People think compatibility in relationships comes from having similar backgrounds, religion or education,’ said Gavan Fitzsimons, a marketing professor at Duke University’s Fuqua School of Business in North Carolina.

Read more of the original article from DailyMail.

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