It might not seem like a big deal if you like Coke while your partner likes Pepsi – but a new study suggests preferring different brands can affect how happy you are in your relationship.
Indeed, researchers have gone as far as to suggest your ‘brand compatibility’ as a couple is more important than shared interests or personality traits.
‘People think compatibility in relationships comes from having similar backgrounds, religion or education,’ said Gavan Fitzsimons, a marketing professor at Duke University’s Fuqua School of Business in North Carolina.