Carrots or candy bars? Context shapes choice of healthy foods

carrots

Pop quiz: Given a choice between indulgent and healthy foods, what will most people pick? The answer may depend on what other foods sit nearby on the grocery shelf, suggests new research from Duke University.

Paradoxically, the nearby presence of an indulgent treat can cause more people to opt for a healthy food, said study co-author Scott Huettel, professor of psychology and neuroscience at Duke. Context, in other words, affects food choices.

Read more of the original article from MedicalXpress

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