Artificial flavors and colors means it is derived from a chemical made in a laboratory and has no nutritional value. Every single artificial flavor and color in the food industry has some kind of detrimental health effect. These include neurotoxicity, organ, developmental, reproductive toxicity, allergies and cancer.
Two recent British studies found that several food dyes, as well as the common preservative sodium benzoate have an adverse effect on some children’s behavior. Researchers said the increase in ADHD diagnoses could be partly to blame on the preservative.
“It can affect their focus, their concentration. They become more easily distractible, become more impulsive. I think we’re looking at a whole population of kids with skewed immune systems,” said Dr. Kenneth Bock, who wrote a book that supports the theory that food additives could lead to hyperactivity in children.